We have entered a hands-free era. The COVID-19 pandemic raises awareness about how many hands touch a particular surface each day, and how many potential germs and bacteria are present in those objects.
- How many unwashed hands are tapping the bathroom door handle in a public toilet?
- How many fingers have you pasted on a debit card number for all retail card readers?
- How many hands are handling the restaurant menu and the spice dispenser?
Although pandemic COVID 19-downs, people will be hesitant to touch objects and surfaces that can be used in another. Some also want to get a 100% touchless experience at the businesses they visit, namely banks, restaurants, retailers, health care facilities, and hotels.
Going through the complete buying process without touching a common surface is now an important part of the overall customer experience. If you provide an untouched experience, your customers will assume you care about their comfort, health and well -being.
Why Is This Important?
Research finds that by the end of 2021, customer experience will overtake price and product as major brand differentiators. Plus, a good customer experience means customers will pay more. In fact, 86% of shoppers are willing to pay more for a great customer experience. The goods are expensive, so many are willing to pay, according to research from PWC.
How Do Customers Get a Touchless Experience?
One survey showed that contactless payments increased by 69% during the first half of last year. A survey conducted last year in the UK showed that 80% of respondents said they would change the way they engage in publicly available technology. About half prefer to use a contactless payment system. Additional respondents said it would reduce the use of ATMs and there would be more online shopping.
Curbside pickup has also become a common addition at many retailers and restaurants. This same report reported that almost three -quarters of respondents use gloves to apply common touch points or remove common contact surfaces.
Not all businesses can survive by enabling more online sales and curbside pickups. After all, with a lot of in-store sales, point-of-sale marketing is very important for some businesses and many types of businesses depend all on their direct customers. Several types of companies and industries have responded by providing a touchless customer experience.
The air travel industry is marketing touchless travel experiences, including Delta, American Airlines, and several airports. Companies ranging from Discount Tire to Verizon Wireless have done the same thing.
According to Healthy Hand years ago, Washing Survey conducted by Bradley Corp., 91% of Americans believe that is very important or somewhat important that public toilets are without tap fittings. About 60% said their preference for touchless hand washing equipment has grown since the pandemic.
Officials at Bradley, a manufacturer of commercial plumbing fixtures and related products, say the most sought-after improvement from commercial customers is to “make everything untouchable.”
If your business owns or wants to spend money to install automatic faucets and hand dryers, you should also consider making a touchless doors system. Lastly, what’s the point of washing your hands if you have to knock on a bathroom door to get out? And although more people wash their hands because COVID-19, is not all. And even a hand wash may not be enough to kill germs.
The easiest, and cheapest level effort solution is to install a hands-free door opener. Foot door openers will minimize how often customers touch a germ-infested door with their hands. EmpFly is a sanitary door opener that can be used on wood, metal or glass doors without hooks. In fact, the hands-free door opener is also mounted on the outside door, meaning customers and employees can enter without touching the handle. Empfly door access control system is cheaper than installing an automatic door.